Designing infographics brings added value to your documents and posts, making readers more interested in your content due to to their visual appeal. But it is important to produce good infographics by avoiding these 10 bad habits that people often incur when designing them.
Information graphics have to be optimised because they are a great way to create viral content, they are easy to read and they spread quickly across social media. Other advantages of using an infographic in your posts include increasing the amount of time the reader spends on the article, helping to lower rebound rates, improving your blog or website’s SEO, setting you apart from your competition and, ultimately, making your brand more visible.
Mistakes when designing an infographic
Now we have highlighted how important infographics are, it is time to show you some of the most common design mistakes that must be avoided.
1. Not having a clearly defined theme in your infographic design
If what you want is to make your infographics viral, you will need to know exactly what topic you will be talking about.
Starting to work on an infographic before having developed the content is a bad habit.
Another point you need to bear in mind is to avoid overused topics. It is hard to find a subject that has not already been amply discussed, but if you plan to stand out and boost your own brand you will need to look for fresh ideas. There is no need to be completely innovative, simply try to tackle the matter from a different point of view.
2. Not giving enough thought to the title that goes with your infographic
This is a fatal mistake. Infographics need an eye-catching title, which is partly what makes them go viral on social media. A powerful title has to be appealing and striking. Use a key word and keep it short – no more than 60 characters. Another trick is to put numbers in your titles.
3. Not optimising the name of the image
This is a mistake people make with both infographics and regular images on a website.
An optimised image name is important for SEO and to ensure that Google knows what your content is about. It also gives a much better impression of you. A name can be optimised by including key words and a user-friendly format with no special characters.
4. Failing to think out the content of the infographic before creating it
Take care to make sure your information graphics do not look messy or chaotic as this will put the reader off and may cause them to stop reading. It is a good idea to write an outline of the points you intend to cover and think what is most important. This will make it much easier and the design will be tidier and more understandable.
5. Producing a careless infographic design
Avoid picking up the bad habit of creating an infographic design that does not look appealing. Here, looks matter. Try not to use a loud colour scheme or tones that are too similar to the background or the written content as this may cause saturation and will look anything but elegant.
We suggest you refrain from using very unusual fonts and small writing – the simpler the design, the better. A nice design will make it look interesting and professional.
6. Too much text in your graphics
One reason why people love infographics is that they are so visual. If your infographic is overcrowded with a lot to read it will not look appealing. As we said above, less is more. Forget about writing too much – there is a time and a place for that. What you must do at all costs is watch out for spelling mistakes.
7. Extensive infographics
Another thing people love about infographics is that they come across in just one quick glance. If your infographic is too long, readers will soon get bored and move on.
8. Using incorrect information or data
Quality infographics depend on carefully contrasted data and information. A mistake like this can make you seem unreliable to readers.
9. Creating worthless content
With such vast amounts of data all over the Internet, it is crucial to choose topics that your community will find interesting. Go for specialised content that brings added value or addresses their questions and concerns.
10. Forgetting to disseminate your infographics
If you managed to avoid all the habits listed above, you will have produced very useful infographics, so go ahead and share them on your blog (with quality blog marketing). If you want others to know about what you do and make your content viral, it has to be shared on social media. This is a critical step because without the right promotion very few people would discover the content of the infographics. To encourage content dissemination you might want to consider adding plug-ins so your followers can share it easily on social media.
Can you think of any other bad habits linked to infographic design? What do you think is the worst mistake of all? Would you add any other habits to the list?