How to choose a domain and hosting for your website?


APRIL, 2017


A common mistake when planning to create a website for your company or business is failing to pay enough attention to the Internet domain you choose or the website hosting service you hire.

However, choosing these two elements carefully according to specific guidelines will have a huge influence on the smooth running of your website, good search engine positioning, showing up on user searches and other technicalities including loading speed, email management, safety and reliability.

Photograph via Unsplash

What is a domain and hosting?

We are going to try and explain these two terms to you with simple definitions.


A domain is the name that identifies a website exclusively. It is the name people use to find it and unmistakeably identify it.


A hosting service involves housing files online to make them available anywhere. It is most often used to house websites and the files they comprise, as well as managing the traffic that is steered towards it.

“Choosing the right domain is crucial to ensure a website is easily and simply identifiable.”

Novaigrup Team

Digital Marketing

What features should a good domain have?

An Internet domain is made up of two parts. On the one hand, you have the actual name of the website, and on the other hand the domain extension. Extensions can belong to a variety of fields, but the most frequent international domains are .com, .org and .net. There are also regional or national domains in different countries, such as, .es…

Ideally, the name you choose should be short, easy to remember and linked to your corporate activity.

If you have a consolidated brand image, the most common thing to do is use your brand name and buy as many domain extensions fas possible on the basis that the cost of registering a domain is very small compared to the security you get from knowing that nobody else will be using it under a different extension.

If you do not have a well-established company or brand, it is advisable to include certain key words in your domain name which, along with your brand name, will make you more likely to appear in a search.

In any case, carefully analysing your possible domains is paramount to maximise your positioning, and we highly recommend entrusting that task to qualified professionals.

Why is website hosting so important?

As well as housing the actual website, it provides all kinds of other services such as email accounts, subdomains linked to the main domain, various storage capacities, etc.

But two very important features are the traffic capacity it can handle, which will affect how quickly users can access your website and should ensure it is constantly available without downtime, and effective SSL security certificate management, allowing the website to use the security certificates needed and keep them updated so it is never marked ‘Not Secure’.

As you can see, the chance to have professional hosting that is tested and managed by specialists like us is extremely important for your website.

If you would like to read more about hosting, go to Ciudadano2cero (Spanish), for more information.


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