Preparing an online marketing strategy is a task that requires a great deal of careful planning to analyse your goals and take the necessary steps to achieve them.
The online world is full of marketing strategies to draw in customers and keep them loyal: email marketing campaigns, social media initiatives, blogs showing content…
Out of all those possibilities, gamification is one of the fastest growing in recent times.
GAMIFICATION AND WHY TO DO IT
In a nutshell, gamification consists in creating play dynamics in a non-game context. The purpose of gamification is not just leisure for leisure’s sake, but rather to motivate users and foster loyalty to make a business more appealing to customers by offering a gaming experience.
Gamification has been proven to significantly enhance brand loyalty, improve branding and boost positioning. And all by simply inviting users to play a game that will encourage engagement and ultimately boost sales.
THE NEW GAME FOR ADVENTURERS
Understanding all this potential, we at Novaigrup are developing sound gaming strategies for our clients, and the results are excellent!
We recently created two games for Purina, the world’s leading pet care brand.
Along with other promotional activities, the Purina website invites pet owners to access the “Adventuros” game (click here), a fun game with a simple mechanism where players can win free samples.
GAMIFICATION: ABOUT THE GAME
The game consists in doing as many miles as possible collecting snacks along the way and overcoming obstacles.
At the end of the game, players who record their score get a free Purina Adventurers sample. The top three players of the month are rewarded with a batch of Purina Adventurers products.
Sharing the game on Facebook and Twitter earns them an extra free sample.
The result was a motivating experience with the added appeal for browsers of the chance to win free product samples.
This way, dog owners can let their pets try the new range to discover its great nutritional and digestive properties without having to spend a dime, allowing them to see how much their pets love Purina snacks.
Plus, they get to have fun competing with other users to rank among the top three.
WANT TO PLAY?