THE NOVAIGRUP BLOG

THE NOVAIGRUP BLOG

THE NOVAIGRUP BLOG

Tips for great email marketing strategies

Tips for great email marketing strategies

It may seem like some digital marketing techniques have become outdated and obsolete what with constant changes in the online marketing world casting them into oblivion. But quite on the contrary, if you know how to refocus them and take advantage of the synergies they can strike with new marketing formulas.

Why create gamification strategies?

Why create gamification strategies?

Gamification, as its name suggests, consists in applying the concepts, rules, designs and techniques of games to other fields not strictly related to playing so as to leverage the advantages of games for less recreational purposes.

Inbound marketing – 6 keys to success

Inbound marketing – 6 keys to success

As new technologies and the Internet came bounding in they revolutionised the way companies and customers interact. The business sector cannot afford to ignore the potential this new market system has to offer. The reality is that today’s consumption model and customer-company relationship is different to just a few years ago.

Digital marketing trends in 2017

Digital marketing trends in 2017

For a lot of companies, the new year is a good time to lay out the digital marketing strategies they will need to reach the year’s commercial goals. Competition is tough in the ever-changing online marketing sector.

Top 5 web design tools

Top 5 web design tools

Making your web design look great is no mean feat, but there is a wide range of design tools out there to make your life easier, helping you to maximise your resources and boost productivity and efficacy. Different apps can be used to save time on your website design.

The importance of social media optimisation

The importance of social media optimisation

To create a digital marketing strategy, you will have to bear in mind all the different elements that help to improve your position on the net. Much is being said and written about SEO, and you will also have heard about SEM. At the moment, SMO – which stands for Social Media Optimisation – is rising as an important concept to achieve your goals and create a successful campaign.

10 bad infographic design habits

10 bad infographic design habits

Designing infographics brings added value to your documents and posts, making readers more interested in your content due to to their visual appeal. But it is important to produce good infographics by avoiding these 10 bad habits that people often incur when designing them.